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MINDFUL LUXE™
We've spent a long time playing with new knits, and MINDFUL LUXE™ is the one we couldn't stop thinking about. As a brand that knits its own fabric in-house, we're never really finished tinkering. We're always asking how we can make something feel better, wear better and tread more lightly, and this blend is where all of that came together.
MINDFUL LUXE™ is a tri-blend of lyocell, hemp and GOTS organic cotton. Each fibre earns its place. Lyocell brings that cool, fluid softness against the skin. Hemp adds strength and breathability and is one of the lowest-impact fibres we can work with. GOTS organic cotton keeps it grounded, comfortable and certified all the way through. Together they make a fabric that's featherlight for warm days, beautiful to wear and kinder to the planet than the conventional alternatives.
COMING THIS SUMMER
Everyday Comfort with Our Unisex Fits + new fabrics
Perfecting fit and fabric is at the heart of Mindful Merch’s approach to thoughtful, sustainable craftsmanship. Our new unisex fits have been carefully developed to feel effortless on all bodies, balancing structure, comfort and wearability for everyday use.
We’re also excited to introduce new fabrics coming soon in Lyocell, hemp and cotton. Each has been chosen for its lower environmental impact, breathability and soft hand feel, while maintaining durability for long-term wear. These blends elevate our core silhouettes, offering a refined, lived-in comfort that only improves over time.
Designed to move with you and layer seamlessly into any wardrobe, these upcoming styles reflect our commitment to conscious design, quality materials and pieces that are made to be worn, loved and lived in.
GOTS Certified Organic Cotton
Around 90% of our products are made using GOTS certified organic cotton, chosen for its softness, durability and reduced impact on people and the planet.
GOTS stands for the Global Organic Textile Standard. It is one of the world’s leading textile certifications, covering the journey from harvesting the organic cotton through to environmentally and socially responsible manufacturing. GOTS certification includes strict requirements around chemicals, dyes, wastewater management and working conditions.
We use combed organic cotton, which undergoes an additional process to remove shorter fibres and impurities. This creates a smoother, softer and more durable fabric that feels beautiful against the skin and is designed to last.
Cotton Jersey
A breathable and versatile knitted fabric used across our tees, tanks and long sleeves. It offers natural softness, everyday comfort and an easy drape.
French Terry
A midweight fabric with a smooth outer surface and soft looped interior. Used for many of our hoodies and sweaters, it provides warmth and structure without feeling overly heavy.
Cotton Fleece
A heavier fabric with a smooth outer surface and a softly brushed interior. It offers extra warmth and comfort, making it ideal for our premium winter garments.